THE ULTIMATE BRAND GUIDELINES TEMPLATE
THE ULTIMATE BRAND GUIDELINES TEMPLATE FOR GRAPHIC DESIGNERS
(Includes Adobe Illustrator & InDesign Versions)
This isn’t just another pretty layout — it’s a designer-tested, client-approved template built to help you deliver brand guidelines that are clear, practical, and beautifully presented.
Refined over the last 4 years, this template is crafted for freelance logo designers, brand identity specialists, and creative studios who want their brand guidelines to be used, not just stored away.
Whether you’re delivering a full brand identity or a simple logo design project, this guide helps your clients:
- Stay consistent with their new brand.
- Understand your creative decisions.
- Roll out their visual identity the right way.
WHY THIS TEMPLATE STANDS OUT
🧠 Built from real experience — Created from a decade of working with clients worldwide, tested across industries and styles.
🎯 Tailored for brand identity projects — Not a generic slideshow, but a structured guide designed specifically for logo and brand identity handovers.
✍️ Story-driven and easy to follow — Walk clients through your design process with clarity, from logo concept to final brand assets.
🔍 Includes real-world examples — Demonstrates clear space, typography hierarchy, color usage, and more, based on real design work.
🗂️ Packed with tips and guidance — Every section includes prompts and notes to help you explain your design decisions effectively.
🤙 Easy to customize — Built-in character styles let you change fonts and formatting across the entire document in seconds.
⏳ Save hours of work — No need to start from scratch or guess what to include — this template gives you the perfect structure.
WHAT’S INCLUDED
- 26-page professionally designed template (Adobe Illustrator & InDesign)
- PDF guide with tips, best practices, and usage advice
- Free Apple device mockups
- Fully editable layouts with customizable colors and text styles
- Built-in character styles for quick formatting changes
SECTIONS COVERED
Logo Breakdown
- Logo Concept Explanation
- Logo Variations
- Logo Construction
- Logo Safe Area
- Logo Size
- Logo Colors
Brand Colors
- Brand Color Palette
- Primary Color Set
Typography
- Primary Typeface
- Secondary Typeface
Brand Pattern
- Pattern Construction
- Pattern Size & Placement
Brand Applications
- Social Media Examples
- Mockup Applications
- Real-Life Applications
WHO THIS IS FOR
- Freelance logo & brand designers delivering professional handovers
- Designers creating their first brand guidelines
- Studio teams looking for a polished, ready-to-use structure
- Anyone who’s searched “what goes in a brand guideline” and wanted a real example
IMPORTANT INFORMATION
All digital template purchases are non-refundable.
For assistance with your purchase, contact:
📱 Instagram & TikTok: @walidthr.design
📧 walidcontactpro257@gmail.com
WHAT YOU NEED
- Adobe Illustrator or InDesign
- Basic understanding of editing layered
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or.INDD
files